The word is out... and the experts have been taking advantage of a change in Domain Name regulations that allows up to 67 characters in domain names.
How this will impact you:
Long domain names filled with keywords can get you ranked higher on the search engines. (yes, the search engines will rank them)
For those who could not get a DOT.COM domain name, or were limited by the 22 character limit, those days are over...for awhile anyway.
This revolution is driven by entrepreneurs who can act quickly. If you do not act soon, all the good domains will be gone, and you will have to pay premiums you do not want to in order get the domain name you want.
Since 1993, Network Solutions has registered more than 3.4 million domain names -- all limited to 26 characters. Now that their exclusive government contract is ending, competitors have tossed this artificial limit and are allowing longer names.
Why are longer domain names important?
Placing keywords right in your domain name can give your site a major boost on search engines. Some engines (like Infoseek & Excite) are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites.
The reason to have keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them. To get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords. Some examples:
CellPhone-CellularAccessories-CellularBatteries.com and Internet-Hosting-Services-Email-Marketing-Search-Engines.com
If you do not jump on the bandwagon now... you are going to lose out. All of the .com domain names that are in demand over 26 characters are going to be registered. Having a domain name with keywords in it is very important as it seems almost all engines are parsing URLs. If you don't want to get left behind, get your keyword-stuffed-long-domain-name right away
Click here to see if the names you want are still available.
The change means that you (or anyone) can now register long (KEYWORD RICH) domain names like...
Lowest-Travel-Fares-On-The-Internet.COM
LowestTravelFaresOnTheInternet.COMPokemon-Toys-For-Kids.COM
PokemonToysForKids.COMDiscount-Digital-Cameras.COM
DiscountDigitalCameras.COMLowest-Auto-Car-Prices.COM
LowestAutoCarPrices.COMWholesale-Computer-Hardware.COM
WholesaleComputerHardware.COMSearch-Engine-Placement-Services.COM
SearchEnginePlacementServices.COMFootball-Baseball-Basketball-Hockey.COM
FootballBaseballBasketballHockey.COMWeb-Marketing-Consultants.COM
WebMarketingConsultants.COMChristmas-Shopping-With-Santa.COM
ChristmasShoppingWithSanta.COMThese are the types of domain names that search engines like and, as of not too long ago, they were all available -- both with and without the dashes. (search engines like the dashes slightly better while people prefer the domains without. When in doubt, take both).
This change represents both a marketing opportunity and a search engine placement opportunity... a throw-back to the days when the web was new. It means that strategic keyword phrases that were previously too long can now be registered and, they can be placed directly in the path of the search engines.
The impact this will have:
Domain names can be used as headlines in advertising online.
People recognize DOT.COM domain names much more than the others. Companies with names over 23 characters long now can have their own, DOT.COM domain name.
Entrepreneurs will continue to grab variations of domain names from the leading companies.
The search engines may be dominated by savvy keyword masters who put these into action; the name of your site is as important as the words on your page to many search engines.
There it is... the opportunity of the Internet is still there through the use of longer domain names.
The question is, what will you do when all the domain names are gone?
Don't let this happen to you... click here to reserve yours before it's too late.
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